I’ve always had a passion for helping small businesses. First as a business and technology consultant, then providing low cost virtual PBX services and later in online marketing, SEO and social media marketing. In 2012 while helping a client develop her best-selling book on shopping local into a personal platform and business I began playing with the idea of developing a marketing platform for local small businesses that could combine my years of writing, publishing and social media marketing experience.
In early 2013 I decided to create a hyper-local magazine product to help small local businesses gain greater exposure within their own communities. Initially, the concept consisted of a digital and online publishing platform combined with the best aspects of the “groupon” craze of a few years back. It quickly evolved to include a high-end, full-color, glossy editorial magazine focused on a specific city or area. On the face of it, it may seem a little odd that a brand new marketing concept would include a print magazine, at least that what I thought. I changed my mind pretty quickly.
While discussing what this new product would look like I quickly discovered that everybody seems to love reading print magazines. The physicality of opening up a magazine while sitting by the pool or cozying up on the couch on a Sunday morning is something that almost everyone really enjoys. I then did the research and found that a full 92 percent of Americans read a print magazine at least once per month. I was sold, we’re doing print as well.
Localista Magazine was born.
BTW: We’re launching in Redondo Beach, CA with the Redondo Beach Localista Magazine and plan on growing throughout the USA in 2014 and 2015. If you or someone you know has a desire to run their own locally focused magazine contact me about Associate Publisher Opportunities.