About

About

Erik is a best-selling author with 15 books to his credit including the Certified Entrepreneur’s Entrepreneur Training Manual (and Workbook), Management Training Manual, Start It Up! How-To Guides For Business Startups book series, and the Entrepreneur Boot Camp® book series. He is also founder and current president of Guanzi Institute® through which he created the Certified Entrepreneur® training program; empowering first-time entrepreneurs, existing business owners and corporate managers with the skills they need to succeed in any industry.

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History

History

Erik N. Bowman was practically born an entrepreneur. At the age of 10, he launched his first business selling “direct-from-the-grower” flowers from his mom’s garden door to door to his neighbors in Seattle. Three years later, he would write his first software program and at 18 he created the catalog system for Seattle Art Museum’s rental sales gallery.

At 20, Erik brought his tech savvy talents to Los Angeles to assist a number of companies with their own infrastructure and automation by developing custom software solutions for member organizations,

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Current Projects

Current Projects

Erik N Bowman is always working on a number of concurrent projects. Below you can find a current projects and joint ventures that are at the top of his priority list.

Authr.com fund, market and sell your book

Authr.com fund, market and sell your book

http://Authr.com

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Erik Bowman has been to exactly where you want to go and has written brilliantly about how you can get there yourself. His books on start-ups give you a head start and a major competitive advantage

– Jay Conrad Levinson, The Father of Guerrilla Marketing

Recent Articles

Recent articles written by Erik N Bowman

The birth of Localista Magazine

The birth of Localista Magazine

Posted by Erik N Bowman on Oct 14, 2013

I’ve always had a passion for helping small businesses. First as a business and technology consultant, then providing low cost virtual PBX services and later in online marketing, SEO and social media marketing. In 2012 while helping a client develop her best-selling book on shopping local into a personal platform and business I began playing with the idea of developing a marketing platform for local small businesses that could combine my years of writing,  publishing and social media marketing experience. In early 2013 I decided to create a hyper-local magazine product to help small local businesses gain greater exposure within their own communities. Initially, the concept consisted of a digital and online publishing platform combined with the best aspects of the “groupon” craze of a few years back. It quickly evolved to include a high-end, full-color, glossy editorial magazine focused on a specific city or area. On the face of it, it may seem a little odd that a brand new marketing concept would include a print magazine, at least that what I thought. I changed my mind pretty quickly. While discussing what this new product would look like I quickly discovered that everybody seems to love reading print magazines.  The physicality of opening up a magazine while sitting by the pool or cozying up on the couch on a Sunday morning is something that almost everyone really enjoys. I then did the research and found that a full 92 percent of Americans read a print magazine at least once per month. I was sold, we’re doing print as well. Localista Magazine was born. BTW: We’re launching in Redondo...

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Getting Started with the Vine App

Getting Started with the Vine App

Posted by Erik N Bowman on Apr 16, 2013

Many people are overloaded with social media marketing and social networking. Whether it’s for business or personal connections keeping your existing social networking accounts updated can be time consuming and tiresome. Unlike Twitter, Facebook, LinkedIn or Google+ the Vine App can actually help you easily produce content for your other social networks and may actually save you some time as well. This article is written to help you get started with the Vine App. So What is The Vine App The Vine App is a very simple application built for the iPhone and iPad but will soon be available for Android as well. All it does it shoot very short video clips which you can then post to Twitter or Facebook. Okay, so the question you probably have is why? Why would I use this app instead of just shoot my own video with my standard iPhone camera app and post it myself. First, the Vine app continually loops your video; so even if it’s just 6 seconds long viewers may find the action entertaining simply because it repeats. Second, it kind of takes the pressure off since you don’t have to edit it, people won’t expect much so if you do want to get creative you can really impress them. Basic Videography Tips for the Vine App So, you don’t have to be creative to use the Vine App but if you follow some basic videography tips you might be able to engage your viewers a little bit more. Plan. Think about what you want to shoot ahead of time. Planning you video will  help to ensure the subject...

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Master of Your Domain without a Platform to Stand On?

Posted by Erik N Bowman on Jan 7, 2013

Over the years many people have asked me about creating a professional platform, and of course it’s a great idea — if you have something of value to say.  I’ve found a lot of people spend too much time on building a professional platform and not enough time determining where their value truly is. Before you start down the rabbit hole, ask yourself, “What is my expertise?” Don’t take this question lightly.  Most people are experts at something in one form or another. A mother may not actually be an expert at rearing children, however, she may be an expert at one aspect of rearing children.  That one aspect may be enough to build a platform as an expert. Experts are experts because they have spent years mastering one or more tasks, even if they fail to recognize their own expertise, they probably are experts. So, what is your expertise? What have you master in your life time that would be valuable for others to learn? Start with what you have done most often for work, then write down the processes associated with the activity.  How big is the market for people who NEED to know how to accomplish that activity? Are you an expert? If you’ve been doing the same thing for 3, 5, 10 years or more, you are an expert.  If you’ve been making money doing it then you’re a smart expert and if you have started documenting how you can teach you expertise to others than you are a brilliant expert. Assuming you are in either of the last two categories then you can easily...

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You cannot help the poor man by destroying the rich.

Posted by Erik N Bowman on Jan 4, 2013

The following is a list of ‘The Ten Cannots’,  statements which at one point President Ronald Reagan used them in a speech, wrongly attributing them to Lincoln. The Ten Cannots You cannot bring prosperity by discouraging thrift. You cannot help small men by tearing down big men. You cannot strengthen the weak by weakening the strong. You cannot lift the wage earner by pulling down the wage payer. You cannot help the poor man by destroying the rich. You cannot keep out of trouble by spending more than your income. You cannot further brotherhood of men by inciting class hatred. You cannot establish security on borrowed money. You cannot build character and courage by taking away man’s initiative and independence. You cannot help men permanently by doing for them what they could and should do for themselves. Rev. William J. H. Boetcker, who was a lecturer in the United States at the turn of the twentieth...

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Blogging as a Business

Posted by Erik N Bowman on Dec 31, 2012

Blogging began as a way for individuals to review products, maintain a family newsletter and make their personal opinions known.  Today blogging has become a ‘cottage industry’ where individuals are attempting to generate a living or supplemental revenue stream simply by blogging.  This would be great if it were indeed possible to write enough of your own original content and generate enough traffic to your blog in order to convert readers into advertisement clickers.  Most of the time this is a pipe dream. I’ve noticed a number of third-parties pitching the concept of blogging for profit in a number of ways.  Some of the those methods disclose that it takes a lot of persistent effort to actually make money while most others suggest that it’s easy.  It’s not easy and those that say it is are either misrepresenting the truth or flat out lying. Why am I writing this article about blogging for business? Well, there is a huge difference between blogging, curating and stealing and most newby bloggers have no concept of where the line is drawn.  Intellectual Property (IP) law broadly defines the use of another parties IP into two main categories: Fair-Use and Commercial-Use. Take note I am not an attorney and this should not be construed as legal advice. Fair-Use “Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, search engines, criticism, news reporting, research, teaching, library archiving and scholarship. It provides for the legal, unlicensed citation or incorporation of copyrighted material in another author’s work under a four-factor balancing test.” (from http://en.wikipedia.org/wiki/Fair_use) Commercial-Use In general, anything you publish (yes even to...

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How do you capture your readers contact information?

Posted by Erik N Bowman on Dec 26, 2012

A new survey found that 23 percent of readers polled have visited an author’s web site, while only 18 percent have gone to a publisher’s site. How do you capture your readers contact information?

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